I want to be number 1 on Google!
Well, don’t we all, and that’s the problem
We have been around in website design long enough (since 1999) to have learned a thing or two.
So, you have your website, and your keywords and phrases all mapped out, but you can’t get on to page 1 of Google? Why? Well, it’s down to the sheer volume of demand. If more than 10 companies want to be on page 1 of Google for a particular key word or phrase there’s clearly going to be stiff competition. In reality for popular keywords and phrases there are thousands, if not millions of pages competing for a coveted page 1 slot.
Most businesses know that a top 10 position on Google is good, but Let’s have a look at the true value of Google Search Engine positioning.
What do the Click Through Rates (CTR) mean?
According to a study, by Optify Inbound Marketing, the top ten spots (first page) on Google receive 89% of all clicks from users. As you can see from the figures, after the top three positions the curve drops rapidly.
This averages this out to a CTR on Page 1 of Google at 8.9%, with the average CTR on Page 2 at 1.5%.Curiously you seem to be better off being top of page 2 than bottom of page 1.
That said, if you are not on page 1 for your desired keywords your SEO really isn’t going to offer you much value.
With this much value attached to Page 1 it’s no wonder that companies are fighting it out with vast sums of money to improve their SEO. But as one company moves up in the rankings, there is another behind to take it’s place as soon as it can. It’s ruthless.
The figures seem to confirm that a page 1 spot is essential for your SEO.
Google Search Results Page 1:
- Rank #1: Average CTR: 36.4%
- Rank #2: Average CTR: 12.5%
- Rank #3: Average CTR: 9.5%
- Rank #4: Average CTR: 7.9%
- Rank #5: Average CTR: 6.1%
- Rank #6: Average CTR: 4.1%
- Rank #7: Average CTR: 3.8%
- Rank #8: Average CTR: 3.5%
- Rank #9: Average CTR: 3.0%
- Rank #10: Average CTR: 2.2%
Google Search Results Page 2:
- Rank #11: Average CTR: 2.6%
- Rank #12: Average CTR: 1.5%
Maximise your keyword spread and target to your market, and above all keep it honest
There are all sorts of techniques that SEO companies employ to help your pages rank higher. Some perfectly legitimate and some not so. Above all Google values relevance. After all it is what has made them the Search Engine of choice. You generally find what you’re looking for. Whatever techniques you employ, directly or indirectly, never lose sight of the fact that Google will change it’s search algorithms periodically. What worked today may not work tomorrow, and the effect of an updated algorithm can be instant.
Can an SEO specialist help?
SEO should be one component of your marketing mix.
If you would like help or advice on your website marketing, please feel free to contact us.