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Responsive website design is the key to your mobile strategy

Responsive website design is the key to your mobile strategy

Responsive website design means one size really does fit all

Do you get fed up with cut-down mobile websites with limited content? Or perhaps you’re juggling trying to update your main desktop website and your mobile website. If you even have a mobile website. What if mobile websites did not have to be like this? What if they were as easy to maintain as your desktop website?

Even better than that, what if you only have to update one site and all the content was available to all your visitors, whatever device they are on?

The answer? A responsive website.

So, what is a responsive website?

A responsive website is one website which adapts itself to different screen sizes. No longer do you need to have one website for the desktop and one website for mobile devices (Smartphones and Tablets).

A responsive website can be built on a Content Management System (CMS), we favour WordPress. Responsive websites can also serve as a front-end to a web-based application or as a standalone static brochure website.

With responsive website design you can do anything you used to do with your conventional desktop website, but you can do it on mobile devices too.

All elements within the pages are designed to re-size themselves to display uniformly on any screen size. Even the images are set to re-size intelligently to fit the boundaries of the screen they are being displayed upon.

The use of images needs to be managed carefully. Too many un-optimised images could cause your site to slow down on mobile devices using a 2G or 3G data network connection.

With mobile devices set to overtake desktops as the dominant global internet platform now is the time to act.


Google loves responsive websites

Google actually recommends Responsive website design; In their own words:

“Using responsive web design has multiple advantages, including:

  • It keeps your desktop and mobile content on a single URL, which is easier for your users to interact with, share, and link to and for Google’s algorithms to assign the indexing properties to your content.
  • Google can discover your content more efficiently as we wouldn’t need to crawl a page with the different Googlebot user agents to retrieve and index all the content.”

From an SEO point alone, that may be reason enough for most to switch to a responsive website.

Read Google’s article on Smartphone optimised websites and  responsive Website design here:


Responsive website design offers plenty of advantages with no discernible disadvantages – it’s a ‘no-brainer’ really.

We practice what we preach. This website is responsive. Try it on different your desktop, smartphone or tablet to see how it works.

If you would like more information or a quote to get your website responsive please contact us now. We’ll be happy to help and advise, and your enquiry will be treated in the strictest of confidence.

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