Local search drives opportunity
Focusing on social, local, and mobile technologies really could bring you more customers. Competitive businesses with mobile-friendly websites optimised for Local Search are seeing the positive impact that Local Search has. The latest statistics from Google speak for themselves.
With only 24% reported as having taken no action, there’s a whole load of opportunity out there right now.
This graph shows the actions taken after a Local Search from a Smartphone.
The data is taken from Google, it covers Local Search in the UK by Smartphone users during 2013.
So, what do the Local Search statistics say?
43% of people who perform a Local Search from a Smartphone visit the website of a business or service. This demonstrates clearly why your website must be mobile-friendly. If your website is not mobile-friendly, and hard to use on a Smartphone, it will likely be overlooked in favour of a competitor’s website whose is.
32% called the business or service as a direct result of mobile-search. Is your phone number easy to find?
23% made a purchase in-store and 25% made a purchase online. If your website is mobile-friendly and allows visitors to quickly find what they are looking for and offers an easy way to pay, you may pick up more business.
39% visit a business as a direct result of Local Search from their Smartphone. If you can be found, you will likely get more drop-in visitors. Mobile search is often used to find a quick answer to a problem: where do I find this or that? A quick search on Google brings up results from which the user selects the most likely candidate, and takes action based on the results.
24% took no action, so it naturally follows that 76% do take action.
It’s time for you to take action and get your website mobile-friendly and optimised for Local Search, now.