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CITB Cskills Awards APP case study

Training APP for Construction Students

The Challenge

Mobile APP development

Cskills Awards needed a mobile APP which will allow learners studying their qualifications to practice the type, size and level of questions they will be asked in an exam.

The APP would need to be simple and rewarding to use, and follow the established brand guidelines.

Supporting materials

In addition to the APP, Cskills Awards also wanted to provide a range of support and marketing materials.

  • Notes for Guidance
    New Notes For Guidance documentation as downloadable PDFs with a new, complimentary look and feel.
  • Video
    Cskills Awards needed a way to demonstrate the functionality of the APP.
  • Poster
    Cskills Awards wanted to raise awareness of the APP within their training centres and colleges
  • Email marketing
    Contact subscribed customers to tell them about the APP and the supporting documentation.

The Solution

The APP

We developed a mobile APP for iOS and Android devices. The APP has questions relating to four qualifications: Carpentry, Bench Joinery, Bricklaying, and Plastering, with scope to add additional qualifications at a later stage. Each of the qualifications has a number of units from which the student may select according to their preference. The student may also select multiple units if they wish.

Each unit has many questions drawn from a knowledge base stored in the APP. The student is always presented with 10 questions per unit which are drawn at random from the knowledge base, so each time the test is taken the questions will be ordered differently.

The questions are presented in a multiple choice format with a time allocation of one minute per question. The progress can be monitored by a timer which shows the elapsed time, and a list across the top of the screen showing a visual (colour) representation of questions viewed, answered and unanswered. The student may skip a question and return to it later. They may also review their progress at any time.

On completing the test the student is presented with a total score and a summary of the questions detailing which were answered correctly or incorrectly.

The student may elect to share their score on Social Media channels.

The tests may be taken again and again. This provides the student with the facility to test themselves in a comfortable and familiar environment, on their mobile device, and thus help prepare themselves for their final test.

Notes for guidance documentation

We redesigned all the supporting material for the tutors to fall in-line with the APP. The Notes for Guidance are clear and concise PDF documents which support the qualifications and core units.

Video

To help promote and educate on the Cskills Awards APP we produced a video walkthrough. This video shows how the APP works from a user’s point of view and how to take a test in simple, plain English.

Poster

A promotional poster was designed to quickly promote the benefits of the APP with a QR code to download the APP instantly to a mobile device. Cskills Awards will distribute this poster to their training centres and colleges.

Email

We used ‘MailChimp’ to provide an effective platform for their email campaign.

The email was designed in close collaboration with Cskills Awards and targeted specifically to their customers.

The Results

All elements were delivered on time and in budget.

Early indications show that the APP has been well received.

The email campaign was sent out to over 2,000 Cskills Awards customers and was very successful.

The email received a 29.5% open rate (industry average 15.3%) and 6.4% Click Through Rate (industry average 1.7%)

In the first week:

460 app installs / 1,380 tests carried out.

As of 22nd October 2014:

1,494 app installs / 4,646 tests carried out.

Update for 7th June 2016

41,073 app installs / 157,714 tests carried out.

 

Testimonial

“Working with Astutech was a pleasure from start to finish. We approached John and his team to develop an App for us, all we had was a description of what we would like to achieve and a tight timescale in which to do it.

They immediately put our minds at rest, running some ideas past us and creating a ‘working prototype’ of what his team could do for us, this was extremely useful and straightaway confirmed that Astutech had fully understood our brief and were capable of delivering the product we were after.

Astutech work in a very professional yet flexible manor, ensuring we were kept up to date with developments at all times and where possible adjusting their work to meet any changing requirements. In addition they regularly called upon their experience to bring new ideas to the table.

The end product was exactly what we had hoped for and more and in addition to developing the App Astutech also assisted with a demonstration video and marketing materials to help with the launch.

The App was delivered on time, in budget and to the specifications and standards we had set.
In summary we would not hesitate to work with Astutech again and would recommend them for App development, design work and production of marketing collateral.”

Joel Wille, Developer
Cskills Awards, CITB-ConstructionSkills

 

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