Think positive in 2012. Mobilise Your Website and Transform Your Business.

There are many reasons to be cheerful…

The surge in mobile Internet use offers outstanding new opportunities to all businesses during 2012 and beyond. We always like to think positively, so we’ve put together some compelling reasons to be cheerful this Christmas…

• Nearly half of all Internet traffic happens on mobile devices (source: bbc.co.uk). Smartphone savvy businesses that act now will be able to tap this growing market and establish a strong position.
• A mobile phone website ensures you reach these new markets and allows delivery of feature-rich media like video, competitions, questionnaires, and your offers directly to customers’ pockets.
• Simple devices like QR codes* deliver your users directly to mobile phone web pages targeted directly to Smartphone users, and will add a new fun element to your marketing. Here’s five great ways to use QR codes:

  – Add QR codes to your printed advertising, leafleting, and packaging to target Smartphone users on the spot. Remember this could be close to 50% of your market!

  – Use QR codes on your main website to indicate that you’re mobile-friendly and target desktop users with mobile devices. It’s a great opportunity to add an exclusive offer and gain opt-ins for your standard marketing tools.

  – QR codes can be used for product marketing. Add them to your shelf tickets or window displays and Smartphone users can take away all the details and even make a purchase from their phones.

  – Set a competition with a QR code link and achieve opt-ins from mobile users for your email marketing.  It could be a great way to launch a customer loyalty App.

  – Use QR codes for offers like discount codes, limited stock offers, new arrivals, or sales.

  You can be imaginative with QR codes. We’ve got loads of ideas!

• Customer Apps and opt-in mobile push technology offers a cost-effective marketing and up-selling opportunity at a fraction of the ongoing costs that comes with other media – even text marketing.
• Smartphone users are inclined to be enthusiastic about the new technology. Mobile App take-up and Push/Pull opt-in rates will be higher than standard email marketing which is widely out of favour.

 *A QR code or Quick Response Code is a matrix barcode containing encrypted information. Smartphone users employ their cameras to scan the codes, providing an instant link to your targetted mobile-friendly web page or home page.